WARDA Official Amazon AWS Case Study

WARDA Official Amazon AWS Case Study

WARDA Official Amazon AWS Case Study

WARDA has been included as an official Amazon AWS Case Study!
We are really proud to be officially introduced by AWS as a company that has been able to improve the customer experience of important Fashion, Luxury & Retail Brands worldwide, thanks to the use of native cloud technologies that are among the best on the market and guarantee our customers very high performance and security.

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How secure is your company’s data?

How secure is your company’s data?

How secure is your company’s data?

Digitization is a process that now affects all companies, from the smallest to the largest, with enormous and necessary benefits in everyday activities. Data managed in cloud applications are therefore a very important asset to be preserved through all possible security systems.

How to make data secure from unwanted attacks?

As with technology, hackers’ skills evolve quickly. To cope with these threats, static tools are not enough, but methods and activities specific to each case are needed. For this reason, it is essential to subject IT systems to rigorous analysis and security testing.

These tests include the so-called Penetration Test, which aims to assess the security level of the infrastructure by exploiting vulnerabilities in protection systems. Indeed, through penetration testing, it is possible to analyze in depth the security level of an information system, then identify any anomalies in order to intervene promptly and make the system secure. These are certainly expensive and complex activities, but they are necessary to ensure secure and reliable platforms.

At WARDA we are committed to protecting customer data and the investment they have made in our product by investing in turn in these tests and corrective activities.

Indeed, we have increased the security of SeeCommerce by certifying the reliability of the system from the perspective of unauthorized access, data segregation, and phishing attack techniques. We stress the system through black and gray box attacks-that is, with and without credentials-by analyzing the user interface and all integration APIs.

These activities are carried out strictly by external teams specializing in cybersecurity, enabling us to identify any weaknesses in the system and resolve them quickly.

Closing the circle is the interaction with the AMAZON AWS engineering team, which supports us in constantly improving the use of cloud components to ensure the highest availability of SeeCommerce.

With this important and much-needed investment, SeeCommerce is at the forefront of enterprise-class solutions for customers who need extremely reliable and secure application solutions.

If you would like to learn more about the security assessment & penetration test report recently conducted and the organizational model put in place to continuously improve security in SeeCommerce, please contact us!

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Collaboration tools to create competitive advantage

Collaboration tools to create competitive advantage

Collaboration tools to create competitive advantage

I have always looked with extreme respect at e-shops with their perfectly organized and described pages, they always convince me in no time to buy their product. It is amazing how much a well-done presentation can elicit positive and reassuring emotions. The empathy that is created seems really natural in the eyes of those who will put that product in their shopping cart.

However, those who work behind the scenes know how challenging it is, how many teams are involved, and how risky the process leading up to the result is, especially when one considers that the target audience is large and multicultural, the sales channels different, and the number of products considerable.

It would be easy to focus on the presentation of a single product: you take the perfect pictures, add a bold name and an accurate description from a marketing perspective.
Instead, the products are often in the thousands and the teams involved commensurate with the enterprise. Each business compartment has its own expertise, and the product must go through several iterations before reaching final publication.

Let’s take a simple example: The ERP manager has catalogued the basic product information according to a nomenclature that is sometimes far too technical, then the e-commerce manager must coordinate all the steps leading to the marketing of the product, making it appealing to the target audience for which it is intended. So it has to involve and coordinate the shooting team, the copy team, the translation team, who have to get to work and share everything on spreadsheets, through e-mail or through sharing apps.

In the end, the result might be satisfactory, but how many mistakes were made to reach the goal? And how much time and money was spent?

SeeCommerce was created with the intention of taking this and many other headaches away from fashion and luxury brands. In concrete terms, it offers a fully centralized environment that provides all functions for product catalog management and enrichment, as well as file management typical of the marketing and communications department; avoiding fragmentation, hence loss of information, and speeding up product marketing.

Complementing these functions are refined collaboration tools that enable even more efficient and focused teamwork:

1. Assignment tool:

Good organization is the secret to efficiency, which is why SeeCommerce has an assignment system that allows the manager to assign, either to specific users or to entire teams, the completion of various parts of the product: for example, the front and back views of products X, Y, Z, are in charge of photographer Diego (an expert in wearable shots), while detail views 1 and 2, which involve still life shots, are taken care of by Sandro’s team.

Assignment, accompanied by strategic planning of dates, allows any employee to better organize his or her work by meeting deadlines and the manager to constantly monitor the status of activities.

2. Annotation tool:

To facilitate the work of those who check the quality of the shots, an annotation tool is included in SeeCommerce, timely and freehand. Users tagged in annotations will have immediate visibility of them through a notification.

3. Integrated video conferencing:

The quality with which teams communicate with each other inevitably influences the outcome and speed of product commercialization. Therefore, collaborating effectively and immediately in digital content management, production and enrichment decisions is essentially a necessity, especially if many users and partners are involved.

In SeeCommerce, thanks to the built-in video conferencing, you can share with your team the details of a photo or video, discuss with the photographer the changes to be made to an image or, with the editors, the translations of a text, without having to use external applications and therefore without having to resort to screen sharing with all its limitations, especially in terms of display quality. SeeCommerce users also expect an ongoing experience that promotes productivity, not discouraged by the friction of non-inclusive external tools.

4. Shares and Permissions:

Effective collaboration also means sharing, in total security, files and folders with specific users in your organization or with external partners and agencies. This tool allows any contributor to have access only to the content that is really necessary for him or her, with associated read and write permissions designed to limit unpleasant instances of error as much as possible.

In today’s omnichannel environment, brands need tools to match their increasingly complex and sophisticated work processes. Collaboration tools are therefore essential as they ensure maximum performance in daily activities and maximum control over workflow, positively affecting the end user’s perception of the brand.

Elisa Bonamigo

Product Marketing Manager, WARDA

Want to learn more about how our products can make the digital transformation process effective and organized?

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New SeeCommerce connector for Tulip, the world leader in mobile omnichannel solutions for retail.

New SeeCommerce connector for Tulip, the world leader in mobile omnichannel solutions for retail.

New SeeCommerce connector for Tulip, the world leader in mobile omnichannel solutions for retail.

Also added to the SeeCommerce ecosystem is Tulip, a cloud-based software application that is the world leader in mobile technology solutions for the retail world.

The SeeCommerce connector enables a highly personalized in-store shopping experience by updating the Tulip Clienteling app with all product information managed or enriched in SeeCommerce, including images, categorizations, pricing and inventory.
Tulip’s Clienteling solution is used to establish long-term relationships with customers based on data about their preferences and purchases to deliver a personalized one-to-one experience in order to build trust with the consumer.

With the connector for Tulip, SeeCommerce adds a very important piece to its offering by enabling all brands to successfully adapt to the new retail world.

We have already integrated Tulip’s Clienteling a
SeeCommerce
into the Missoni project. We are excited about the new connector, as we believe it can add value for all brands that want to drive retail through a focused and personalized approach to the consumer. With SeeCommerce and Tulip, the brand has the right content and technology available for in-store engagement.
” – Marco Serpilli, CEO WARDA.

About SeeCommerce

SeeCommerce is a cloud-based PXM (Product eXperience Management) solution designed to improve business processes and brand performance through centralized digital content management, enabling the creation of consistent and compelling omnichannel (B2C and B2B) product experiences. Our clients include Missoni, Calzedonia, Brunello Cucinelli, Pal Zileri and others.

www.seecommerce.it

About Tulip

Tulip is the world leader in mobile device technology solutions for the retail world. Tulip has developed partnerships with Apple and Salesforce to harness the full power of cutting-edge technologies and build highly intuitive mobile applications that cover the full spectrum of retail activities: customer service, assisted sales, and point of sale. Only Tulip provides a true omnichannel solution through a scalable and flexible technology platform developed with the needs of salespeople in mind. Leading retailers such as Mulberry, Saks Fifth Avenue, Kendra Scott, Kate Spade, Coach and Michael Kors use Tulip in their stores to elevate the shopping experience, increase sales and improve customer service.

Tulip Clienteling connects store associates with customer information to provide a personalized and elevated shopping experience. It is used to establish long-term relationships with customers based on data about their preferences, behaviors, and purchases, and provides a one-to-one experience that builds trust, drives loyalty, and exceeds customer expectations.



www.tulip.com


www.tulip.com/it/clienteling

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26Bn available to digitize fashion companies

26Bn available to digitize fashion companies

26Bn available to digitize fashion companies

The NRP has allocated 26 billion from which fashion, luxury, and retail companies can draw for their digital transformation projects: there is no time to lose and WARDA can support you to take full advantage of this opportunity!

WARDA, a leading developer of software solutions for digital content creation and management to support the B2C and B2B market, รจ alongside all fashion, luxury and retail companies that want to be part of the inevitable digital transformation, reaping all the benefits of the coming technological new deal. Not only will they have our technology solution at their disposal, but we will also support companies step by step in the process of filling out the application for access to funds and in the consumptive activities.

WE OFFER YOU THE BEST SOLUTION FOR YOUR BUSINESS!

Our applications are developed to support the digitization of the value chain in the fashion, luxury and retail industries. Our team will be at your service to propose the best solution and accompany you to success!

WE SUPPORT YOU IN FILLING OUT THE APPLICATION

Documentation to be submitted is always a hot button! Don’t let that hold you back: we’ve got you! We support you while filling out the application to speed up the time and access the funds smoothly!

WE DON’T ASK YOU FOR ANY ADVANCE: WE ARE PARTNERS IN THIS PROJECT!

We want to be your partner for digital transformation, which is why our work will be reimbursed only once you have received the EUROPEAN funds, not a day before.

You are in good company!

Brands such as Missoni, Calzedonia, Brunello Cucinelli, Kering, Sergio Rossi
They already use our solutions with great success!

CONTACT US FOR A FREE CONSULTATION!

Our team of experts is at your complete disposal

Want to learn more about how our products can make the digital transformation process effective and organized?

Learn about all our solutions or write to us,
We will be happy to give you all the answers you need.

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