SeeCommerce PXM is evolving with exceptional news: p
erformance enhancements and advanced features that take content management to the next level. 🚀

SeeCommerce is a comprehensive platform that combines the functionality of PIM and DAM in perfect synergy, enabling optimal control of the entire content lifecycle. From the creation of catalogs, through product information to editorial content, whether text, media, technical information and documents, SeeCommerce PXM governs all this information by facilitating its management and contributing to the improvement of Brand reputation.

Today the bar is raised even higher with the new Media Library 2.0, an area where all of the Brand’s editorial files reside that can be archived, tagged, shared and distributed on external platforms, eliminating the problem of duplication.

But how does Media Library 2.0 change?

Performance: Improved performance enables everyday tasks to be carried out even faster, thanks to superior technical optimization and the introduction of new micro-functions that greatly facilitate daily operations.

Brand & Touchpoint: We have dedicated a section that allows direct management of portals (such as Press and Trade portals) and external corporate archives, offering the ability to create folders, subfolders, upload and move files securely, thanks to the associated permissions, without burdening the portal or generating duplicate files.

Corporate: Not just sharing between internal and external users on the platform, but an area completely dedicated to business content that can be used by everyone. Designed to contain material that can be consulted by the entire organization.

And much more:
There is no shortage of broader features such as metadata management that allow customization of assets with specific information.

Media Library 2.0 represents a key area that, together with the Product section, enables a complete 360-degree view and management of Brand content.

Contact us to discover all the benefits of SeeCommerce.
Our team of experts is at your complete disposal.

The implementation of a PIM/DAM certainly begins with technical aspects that are the basis for the operation of a good system, but that need not be complex for the user.

For those who have converted to centralized PIM/DAM platforms, this is already a big step toward governing the clutter and proliferation of tools that slow down Time to Market (this fragmented management we call Media Chaos). However, it is necessary that the platform’s efforts do not stop at the aggregation of product information but extend to the discipline that contributes to improving the performance of the users who use it, namely User Experience.

PIM/DAM, or better termed PXM (Product Experience Management), not only replaces several tools by centralizing operations but involves several users, internal or external to the organization, who use the interface on a daily basis to manage products, enrich them with media and copy, and keep data constantly updated. These users are responsible for the quality of information that reaches consumers via the e-commerce site, marketplace, etc. For this reason, it is important that their work is quick and easy to perform.

Fig.1 the copywriter can fill in all product specifications while keeping the visual reference of the garment in the most up-to-date version provided by the photographer.

At WARDA we are committed to excellent user experience and high performance of our SeeCommerce PXM platform. To achieve this goal, we invest heavily in research and development of new features that meet the needs of users and pay equal attention to the interface. This approach is one of the elements that sets us apart in the market. Especially, our philosophy is based on actively and constantly listening to our customers who, through their daily experience, enable us to retrieve important information to improve the product.

Fig.2 The iconography allows me to understand at a glance the product views that have been published, are under review, or contain an annotation that needs to be read. In addition, it is possible to easily identify to whom views are assigned, also thanks to the filters

Fig.3 Charts for monitoring processing status

Thus, we believe that User Experience is an issue that is strongly intertwined with functional aspects: just think how important it is to understand the meaning of an icon, to have a correct interpretation of colors, to speed up the consultation of data thanks to the organization of elements. The balance of all these factors, which are part of the interface sphere, clearly influence the functional aspect and, if not carefully defined, can be an obstacle to the user’s attempt to make the best use of the platform.

Before explaining what headless technology is and why it has become increasingly essential to new business models, it is critical to understand the context in which brands currently operate. Indeed, they are increasingly adopting omnichannel strategies, in which the shopping experience and customer interactions occur seamlessly across multiple touchpoints, such as the website, marketplace, app, social, customer service, etc. As a result, the challenge for brands is to provide a seamless and personalized experience that meets customers’ needs and keeps them loyal to the brand.

The increase in touchpoints inevitably leads to the management of large amounts of content. To handle this load and thus adapt quickly to new business models, many brands have adopted different methods and technologies such as PIM, DAM, excel sheets, or other solutions. However, this approach has made the scenario increasingly fragmented, as numerous platforms are employed simultaneously offering only marginal improvement in content management.
We call this scenario Product Content Chaos.

The first step in solving Product Content Chaos is to centralize and thus make the process of creating, managing, and distributing product information content optimal and smooth.

Centralization is not applicable through several platforms integrated with each other but rather through the use of a single platform in which all necessary functions are accessible and where product information (contextualized for each touchpoint) can be easily accessed and managed by anyone who is authorized. For this reason, one PIM is not enough, but Product eXperience Management that incorporates both PIM functions and DAM functions is required.

The benefits of a centralized PxM system are unparalleled:

• Total control over the creation and distribution of all content (media and copy) for all touchpoints

• Reduction of error cases and no loss of information

• no duplication of data

• always up-to-date data

• smooth and fast workflow

• better impact on time to market

• better impact on customer experience

• Saving money on integration activities with other platforms

• greater safety and better performance

Effectively solving the Product Content Chaos and opening the brand to further omnichannel growth opportunities.

We have looked at the advantages of a centralized platform, but how does it relate to the concept of “Headless” so much mentioned these days?
First, by “Headless” we mean a system in which the backend is completely separate from the frontend, as the term itself suggests. In fact, in this scenario, product information resides exclusively in the PxM system and not in the e-commerce site, marketplace or any other touchpoint. This approach makes it possible to maintain the centrality of information, with all the advantages mentioned earlier, simplifying the process of distributing content across different touchpoints and actually lightening the very structure of end-user contact platforms.

In addition, through a headless approach, the Brand can increase opportunities for product exposure across multiple platforms, which become more flexible, customizable, and performant since they will only have to deal with front-end graphic representation.

While the headless architecture facilitates the distribution of content across different user interfaces, it should be considered that the PxM platform makes product content available through a modular architecture that allows individual product information to be distributed via API to each touchpoint without duplicating it. This system is called Composable Product Content where precisely each touchpoint takes from the centralized PxM system only the updated information it needs.

The sum of these technologies offers brands many significant benefits.
In addition to simplifying content management for sales touchpoints such as e-commerce and marketplaces, the brand can leverage the efficiency of modular information management and headless technology to create customized portals and platforms at extremely low cost. For example, dedicated print or trade portals can be created that are fully customized to meet specific needs while providing significant savings.

Read the VIBRAM success story